Why do women play games?
We believe in empowering women. Through our games and partnerships with selected developers, we explore new lifestyle trends that can be converted into games and apps which will bring value and entertainment to our users, employees, and shareholders.
To the home of your favorite mobile games. Get acquainted with our portfolio of games and apps that will help you relax, express and entertain yourself every day.All games
Of the female online population in the U.S. are gamers
Mobile games are almost equally appealing to men and women. 52% of men and 48% of women play mobile games.
Women are more open to complete their first mobile purchase.
The female audience costs less to acquire.
There is a shortage of apps and games that are appealing to the female audience.
Using our global network, we spot emerging trends that we utilize for early mover advantages.
consumers actively used a smartphone by the end of 2016
of all mobile gamers in the world are women
in revenues was collected by the app stores in 2016
of women discover new games through friends and family