Finnish app boosts US breakfasts
June 29, 2017
Good News from Finland
- Recolor app by Finnish Sumoing is to feature on 90 million cereal and food packages in the US, reports Finnish business daily Kauppalehti
The huge visibility is a result of a marketing contract between Sumoing
and the food giant Kellogg Company. As part of Kellogg’s annual back-to-school-campaign, the packages will direct consumers to the Kellogg’s colouring pictures on Recolor.
notes that alongside existing projects, Sumoing is currently negotiating with several big corporations in the US. The company has already received marketing support from Apple, which has helped boost the app’s user numbers to six-digit figures. In January, Recolor became the world’s most popular colouring book app, and at the moment it boasts about four million active users a month.