Kuuhubb Announces New Cross Marketing Partnership Agreement with a Global Toy Brand
February 6, 2019
Toronto, Canada - Kuuhubb Inc. (“Kuuhubb” or the “Company”) (TSXV: KUU), a technology company focused on developing, acquiring and distributing lifestyle and mobile game applications for the female audience, is pleased to announce a new cross marketing promotional partnership with a global toy brand.
Through its wholly-owned subsidiary Recolor Oy, Kuuhubb has signed a promotional partnership (“Partnership”) with a worldwide leader in toys and family products design, manufacture, marketing and content creation (“Partner”). The Partnership covers a series of campaigns to be prepared for the Partner’s properties and executed in Kuuhubb’s Recolor app. The first of these campaigns went live on the Recolor app in the first week of February and the initial user engagement results are excellent.
Recolor, a leading global coloring and art community app, has successfully executed similar campaigns partnering with leading, globally-recognized brands in the consumer goods, retail and entertainment segments. Engagement metrics have been exceptional, showing active users spending an average of over 10 minutes in branded suites consisting of unique colouring images and videos, creating content that is shareable across the app and a variety of social networks. These collaborations have independently generated millions of unique colouring tasks and hundreds of millions of total impressions.
Recolor expects to generate similar success with this Partnership, as the Partner’s properties provide an ideal match for Recolor’s millions of users. Many of these users have grown up playing, learning and engaging with the Partner’s properties for years. These campaigns will allow the Partner to interact with their target audience in a creative, fun and meaningful way through unique coloring images and videos.
“Kuuhubb continues to expand its collaboration with global brands by offering them creative and innovative channels to access their target audience, while providing interesting and engaging content. We are very excited to partner with one of the largest and best-known brands in the toy industry, with iconic propreties that are perfectly suited to the Recolor community,” said Kuuhubb COO, Pasi Piipponen.
Recolor is one of the highest quality mobile coloring apps with a catalogue of over 3,000 coloring images. Recolor has the most active in-app coloring community with over 10 million images posted, and is a unique platform for brands to interact with their target audiences in a creative, fun and engaging way. You can download Recolor from Apple Store or Google Play: //www.recolor.com