March 19, 2020
Kuuhubb Inc. (“Kuuhubb” or the “Company”) (TSX- V: KUU), a mobile game development and publishing company targeting the female audience with bespoke mobile experiences, is pleased to announce the successful soft launch of its newest game, “Tiles & Tales”. The new mobile game app will be a unique combination of two very popular genres within the female gaming community; match-3 and visual novels.
Jouni Keränen, CEO of Kuuhubb commented, "Tiles and Tales is our flagship second-generation game and Kuuhubb’s key focus in calendar year 2020. I am extremely proud of our talented development team for all the dedication, hard work and love they have poured into the game. I am confident that this is the beginning of a new long-term franchise and a important growth driver for Kuuhubb in the future”.
Match-3, or tile-matching games are a multi-billion-dollar market and are the most popular genre with female gamers by a significant margin, with some titles generating USD 25-50M in monthly revenue. According to HubSpot, 69% of match-3 players are women. The growing match-3 market is estimated to generate over USD 5B annually and of 20 games that have lifetime revenues exceeding USD 1B, five are match-3’s (Disney Tsum Tsum, Candy Crush Saga, Puzzle & Dragons, Gardenscapes and Homescapes) (Source: Sensor Tower). Recent consolidation within the match-3 segment has seen Playtika and Zynga acquire the Helsinki-based Seriously Digital Entertainment Oy and Small Giant Games Oy for ~USD 275M and ~USD 650M, respectively.
Where puzzles and stories meet - a unique combination
Tiles & Tales is the first game in the market to merge match-3 games and interactive visual novels. While the audiences of these two genres have traditionally been considered separate, market research conducted for Kuuhubb showed considerable overlap among players, making this game ideal for specifically catering to both groups in addition to holding significant cross-over appeal. The unique match-3 and visual novels combination has the potential to enhance the respective audience sizes and enables fans of one type of gaming to broaden their horizons by introducing them to another popular genre.
Unique gameplay - wide audience appeal
In addition to the unique genre mash-up, Tiles & Tales introduces new game mechanics that set it apart from other match-3 games: throwing pieces to make matches, rather than simply tapping them, shakes up the traditional gameplay in a way that will get even the most experienced puzzle enthusiasts excited.
From solving a murder to enjoying a romantic vacation, a wide variety of genres and art styles ensures that there is something that will appeal to every player. The well-stocked library has plenty more stories and adventures to come. One of the stories available was written by award- winning author Lisa Brunette, who has contributed to other major story-based games such as Choices and Matchington Mansion, among many others. Brunette is also the founder of a leading narrative design studio, Brunette Games.
Tiles & Tales is the latest example of Finland’s game industry innovation and is the first game developed entirely in Kuuhubb’s Helsinki Game Studio using an in-house developed match-3 engine. The Company is focused on the expansion and diversification of its product portfolio through the creation of its second-generation games, and anticipates that the Kuuhubb game engine will significantly reduce the resources and time required to bring new titles to market.
Tiles & Tales is currently in soft launch and available for both iOS and Android devices in the following countries: Finland, Croatia, the Netherlands, Philippines and Australia. Global commercial launch is anticipated for H2 2020.
Download Tiles & Tales: https://linktr.ee/tilesandtales
Tiles and Tales on Facebook: https://www.facebook.com/tilesntales/
Tiles and Tales on Instagram: https://www.instagram.com/tilesandtales/